Bupa Tebtom 4.0 Campaign

BRIEF
Tebtom Program provides a holistic healthcare to help the members get the most out of their lives. Upon joining the Bupa community through any of their healthcare programs, Members will automatically be eligible for the Tebtom program’s services without any additional fees.

The objective of this campaign is to relaunch Tebtom and show the target audience the benefits that they could get from being a member.

RATIONALE
The idea is to show that Tebtom Services is always reliable and available wherever you are and whatever you do.

The visual are straightforward, showing different scenario that shows how convenient it is to be a Tebtom Member,

  • Medication refill and delivery
  • Home-Based child vaccination
  • Lab Test at Home or at Office
  • Healthcare Services for Employees

The EDM's communication below are in arabic.