PUFFd

BRIEF
From the outset we agreed we wanted to create a lifestyle brand, a vape juice range that attempts to embody the values, aspirations, and attitude of teens vaping. To elevate vaping experience, Puffd sought to only provide the finest collection of premium E-liquids. Fun is in the flavor.

RATIONALE
We chose to create a series of characters that reflects the flavors of the juices and used colorful palette across the range.Basic flavors includes Mint, Milkshake, Banana, and Raspberry

Puffd is derived from a phase “Puff the Vape”. As illustrated above, the vape is represented as letter“d”.