ON LOCATION

BRIEF
On location was recently built in 2014. The company offers services from Architecture, Interior design and general contractors. The main goal is to create the company’s image and establish it’s brand identity.

The company basically awants to express its proficiency and expertise in a modern and all-embracing way

RATIONALE
To engage its target audience, I have designed a visual identity that relates to the business activities and expresses the concepts of transformation and creativity.

The location icon on the logo express the technical accuracy connected to manual processes.

For the stationery, rustic and uncoated materials interact with an neutral colour palette. All of these elements were brought together in a dynamic brand system that keeps a strong sense of unity, is recognizable and linked with the essential goals of the company.”