Al Oula

BRIEF
Al Oula is an organization that helps empower the youth in obtaining the right tools to help them break the cycle of poverty, achieve their personal goals, and become contributing members of society.

They have a passion in building strong community. Their strategy is built on early intervention through educational, professional, and physical training.

The objective of this campaign is to attract more contributors, donors and raise awareness within the community.

RATIONALE
The illustrations used as a background is intentionally made to look like a kid’s drawing. Elements portrays the kid’s hope and aspirations for the future.

The animation above that shows an illustration shattered to pieces transforming to an actual object is a straightforward depiction of how the kids “imagination” could easily turn into reality with the help of people in the community.

Images used are actual pictures of the children that has benefited from this organization.